How to Start Making Money on TikTok

TikTok :

isn’t just for viral dances and trending sounds anymore—it’s a full-blown platform for creators to earn real moneyWhether you’re just starting out or already gaining followers, TikTok gives you several ways to monetize your content. 

Here’s how to get started, based on what TikTok officially supports.

How to earn money through the TikTok creativity program
How to Start Making Money on TikTok

1. Meet the Basic Requirements

Before you can earn anything, TikTok sets a few minimums depending on the feature:

  • Creator Rewards Program: You need to be 18+, have at least 10,000 followers, and 100,000 valid video views in the last 30 days.
  • LIVE Gifts: You must be 18+ and have at least 1,000 followers to go live.
  • Video Gifts & Tips: These features also require you to be 18+ and meet a certain follower threshold.
  • TikTok Series: This lets you sell exclusive videos—you need a strong follower base and must apply for access.
  • Brand deals: Open to creators with high engagement and strong content—no strict follower count, but big brands look for consistency and influence.

2. Join the Creator Rewards Program

This is TikTok’s main payout system for video content. Once eligible, you can apply directly in the Creator Tools section of the app.

💡 Pro Tip: Unlike the old Creator Fund, this new program rewards engagement and video quality more than just raw views. That means storytelling, editing, and niche content can perform just as well as viral clips.

3. Go Live and Earn with Gifts

Once you hit 1,000 followers, start hosting LIVE sessions. Viewers can send you virtual gifts, which TikTok converts into Diamonds. You can then cash out those Diamonds for real money.

Want to boost earnings from Lives?

  • Go live consistently
  • Engage with the audience directly
  • Use trending topics or challenges
  • Give your audience a reason to send gifts (Q&As, shoutouts, giveaways)

4. Accept Video Gifts and Tips

TikTok allows followers to send you gifts on your regular videos too—not just during Lives. You’ll need to enable these features in Creator Tools > Gifts.

Additionally, TikTok now supports Tips—straight cash sent to you by appreciative fans.

No middleman. No brand deal needed. Just support from your community.

5. Sell Premium Content with TikTok Series

TikTok Series is a way to sell paywalled video collections—like tutorials, behind-the-scenes, or longer-form content. Think of it as your personal content store. If your content has real value (education, expertise, or exclusive access), this is a smart path to monetize.

6. Work with Brands Through the Creator Marketplace

TikTok’s Creator Marketplace connects creators with brands. You set your rate, negotiate deals, and get paid for sponsorships and campaigns. This is where the serious money starts for many mid- and high-level creators.

To join, head to Creator Tools > Creator Marketplace and apply.

Brands want creators who:

  • Have a niche (fashion, fitness, comedy, etc.)
  • Show high engagement (likes, comments, shares)
  • Maintain consistency and professionalism

7. Withdraw Your Earnings

Once you start making money, you can withdraw through PayPal or a linked payment account. Most features require you to earn a minimum of $10–$100 before you can cash out. Withdrawal usually takes a few days to process.

Final Thoughts

Making money on TikTok isn’t just about chasing viral trends—it’s about building a loyal audience and using the tools TikTok offers. If you’re serious, start by:

  • Posting regularly
  • Finding your niche
  • Engaging with your followers
  • Applying for monetization features as you qualify

TikTok rewards creators who show up, stay consistent, and keep creating.

Ready to get started? Open the TikTok app, go to Creator Tools, and see which features you’re eligible for today. 

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